Search Engines

To maximize visibility and attract organic traffic, search engines and bots should effectively index and rank the site. Their interest lies in the site’s technical structure, content relevance, and overall health.

Goals

• Efficiently index the site for relevant search queries.
• Measure and reward website health and mobile-friendliness.
• Recognize and rank based on the usage of effective SEO techniques.

Interest

Low Interest. While search engines evaluate and rank countless websites, they don’t have a personal stake in any single site’s success. Their primary focus is on delivering relevant and high-quality search results to users.

Power

High Power. Search engines have significant influence over the website’s online visibility. Their ranking algorithms can drastically affect the amount of organic traffic the site receives.